What the EdTech Landscape Looks Like to Students and Users [Infographic]

A link to Skillset.com for IT career planningAs a new and growing member of the education technology industry, Skillset has always been interested in our own industry. The “EdTech” industry is new, diverse, and growing extremely quickly.

In fact, according to a BMO economic report, EdTech has been the fastest and most consistently growing segment of the entire multi-billion dollar education industry, and shows no signs of slowing down.

But where is all of this growth going? Who is it benefitting — students? Teachers? Or the companies themselves.

We decided to take a closer look at the data (and the key players in the industry) to see how it’s impacting actual users and students. The result is the infographic below — with a breakdown of the information after the graphic. Please feel free to comment, share, and repost this infographic!


Click to enlarge:

An infographic showing the growth and key companies in the education technology industry


The full text of the graphic:

What the EdTech Landscape Looks Like to Students


The Education Technology Industry is Booming

Global eLearning Market Size:

  • 2012: $90 Billion
  • 2015: $166 Billion
  • 2017: $255 Billion 

Source: GSV Advisors


And Where Money Is Made, Investment Follows

Total Venture Capital Investments in EdTech, 2014:

  • $1.36 Billion


Most Popular Investment Categories:


$394 Million $195 Million $140 Million $70 Million $570 Million
Post-Secondary Teacher Needs School Operations Curriculum Products Other

Source: EdSurge



But How Well Does Industry Funding Align With the Learning Process?

Percent of Funds That Benefit Each Type of End User:

  • Post-Secondary and Adult Students: 29%
  • Teachers and Educators: 14%
  • School Operations and Administration: 10%
  • K-12 Students: 5%
  • Peripheral or Non-Essential Technologies: 42%



What Students Encounter in the Education Ecosystem:



Coursefinders, Resources, Learning Networks

“We need technology in every classroom and in every student and teacher’s hand, because it is the pen and paper of our time, and it is the lens through which we experience most of the world.” – David Warlick
Author, OnLearning.us

  • Chalkable
  • Curiosity
  • EdSurge
  • EdShelf
  • eSpark
  • instaGrok



Videos, Tutorials, Practice Platforms, Online Courses

“Technology is just a tool. In terms of getting the kids working together and motivating them, the teacher is most important.” – Bill Gates
Founder, Microsoft


Video Tutorials Massive Open Online Courses Interactive Education
·      Brighstorm·      Creative Skillset·      Lynda

·      Skillshare

·      Skillfeed


·      Coursera·      EdX·      Udemy

·      Udacity

·      Uversity

·      Lesson.ly·      Khan Academy·      Code Academy

·      Stormwind



Learning Management Systems, Courseware, Adaptive Learning

“The object of education is to prepare the young to educate themselves throughout their lives” – Robert M. Hutchins
Education Philosopher

  • Blackboard
  • Pearson
  • Canvas
  • Articulate
  • Schoolology
  • Moodle



Test Platforms, Certifying Bodies, Assessments

“We already knew that kids learned computer technology more easily than adults. It is as if children were waiting all these centuries for someone to invent their native language.” – Jaron Lanier
Computer Scientist, Author of Who Owns the Future?

Assessment Tools Certifying Bodies
·      Alison·      Examity·      ProcterU

·      Respondus

·      Skillset


·      Princeton Review·      Edmentum·      Kaplan

·      Ascend




Portfolios, Profiles, Proof-of-Learning, Verification Tools


“Technology offers the opportunity to be more actively
involved in the learning experience.”
– Vanessa Vega
Research Scientist, Edutopia


Self-Guided Curriculum-Based
·      Accredible·      Degreed·      Foliotek

·      LinkedIn

·      Pathbrite

·      Seelio

·      CollegeFeed



·      CollegeBoard·      Credly·      Credential.me

·      eLumen

·      Gradfly

·      Chalk & Wire

·      Parchment



Career Readiness

Job Trackers, Alumni Groups, Networking Apps, Organizations

“The time has never been more ready for systemic change than right now, and we’ve never had better tools to achieve this level of creative disobedience, to successfully prepare our children for the big challenges that lie ahead.” – Andrea Kuszewski
Cognitive Scientist


Readiness Trackers Post-EDU Social Networks Career Networking Apps
·      CareerArc Group·      Evisors·      Symplicity

·      Meritful

·      Graduway·      GiveCorps·      Aluminati

·      Chalkup

·      MyEDU


·      BeKnown·      Branchout·      Endorse.Me

·      Poachable

·      TheLadders


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